http://simplah.co.za Wed, 20 Jul 2011 12:59:42 +0000 hourly 1 http://simplah.co.za/2011/07/seo-experiences-from-the-dark-side-2/#comment-3 Vince Love Wed, 20 Jul 2011 12:59:42 +0000 http://simplah.co.za/?p=576#comment-3 So many businesses out there are still of the mindset that Web marketing is the domain of ignorant geeks and will continue to get ripped off while they hold that belief. SEO is not so much about search engines as it is about people, so marketers need to produce content written to engage their audience before satisfying search engines. This works and is proven to do so. I've seen bad SEO campaigns drive thousands of users to site and not deliver a single inquiry or sale, while destroying the client's brand in the process. Alas most of the time these "experts" just don't have an inkling of what effective marketing is about and are long gone by the time the real damage to their client's business starts to show. So many businesses out there are still of the mindset that Web marketing is the domain of ignorant geeks and will continue to get ripped off while they hold that belief. SEO is not so much about search engines as it is about people, so marketers need to produce content written to engage their audience before satisfying search engines. This works and is proven to do so. I’ve seen bad SEO campaigns drive thousands of users to site and not deliver a single inquiry or sale, while destroying the client’s brand in the process. Alas most of the time these “experts” just don’t have an inkling of what effective marketing is about and are long gone by the time the real damage to their client’s business starts to show.

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